Built for Shopify DTC brands

see what’s stopping the sale.

ConvertLens scores your product pages against 100 conversion checks, seen through your real buyer’s eyes. Get a 0–100 score, ranked fixes, and copy to paste.

Install free, 5 audits on us →

Free forever tier · No credit card · 2-minute setup

you’re paying for traffic. your product page is losing it.

You know the numbers. Visitors arrive from ads, scroll for eight seconds, and leave. Heatmaps show you where they drop, not why, and not what to change.

A CRO agency will tell you why. In three weeks. For $1,500. Once.

Generic AI checklists will tell you today, the same advice they give a candle brand, a supplement brand, and a furniture brand. Because they don’t know your customer.

The difference

advice written for your buyer, not “best practices.”

Before ConvertLens scores a single pixel, it drafts a customer persona for that specific product, who buys it, what they’re afraid of, what would make them trust you, what they compare you against. You review it, edit anything, and confirm.

❌ Generic tool

Add trust badges near the CTA.

✅ ConvertLens

First-time buyers of premium skincare fear irritation on sensitive skin. Your page never mentions patch-testing or your ingredient safety standard, add one reassurance line above the CTA. Suggested copy: “Dermatologist-tested. Fragrance-free. If your skin disagrees, returns are free for 60 days.”

That’s the difference between a checklist and a conversion expert.

four steps. about two minutes of your time.

1

Pick a product.

ConvertLens already knows your catalog. No URLs to paste.

2

Confirm your audience.

AI drafts your ideal buyer from your product data. 13 details, all editable, and you can regenerate anytime.

3

We check the live page.

We capture the live page on mobile and desktop, then score it against 10 lenses, 100 checks in total.

4

Fix what matters, in order.

Ranked recommendations: what’s missing, why it matters to your buyer, what to change, and copy you can paste.

every page, scored through 10 lenses.

Each lens is 10 pass/fail checks, a score out of 10. Total: 0–100, scored separately for mobile and desktop, on every plan.

Above-the-fold clarityDo shoppers instantly get what it is and why care?
Persona relevanceDoes the copy speak to their life, not your specs?
Pain-point alignmentDo they recognise their own frustration on the page?
Desire creationDoes the product feel worth wanting?
Objection handlingAre doubts answered before the CTA?
Product educationWhat it is, how it works, who it’s for.
Proof & trustReviews, guarantees, delivery reassurance.
Offer & purchase confidenceClear, low-risk, easy to act on.
CTA effectivenessVisible, specific, repeated where it should be.
Messaging gapsThe messages you forgot to say.

not a one-time report. a system.

Re-audit and watch the score move.

Fix, re-run, and see a side-by-side diff against your last audit. Unchanged page? We return the cached result and charge nothing.

See if higher scores actually convert.paid plans

Enable the optional, anonymous Web Pixel and ConvertLens correlates audit scores with real add-to-cart, checkout, and purchase rates. No shopper PII, no persistent tracking IDs. Ever.

Share audits without sharing your admin.

Every audit gets a public link. Send it to your designer, agency, or co-founder. No Shopify login needed.

safe to install. easy to trust.

start free. upgrade when the score climbs.

No trial to expire — the Free plan is free forever · All recommendations included on every plan, no paywalled findings.

Free$05 lifetime audits
Starter$19/mo25 audits / mo
Most popularGrowth$49/mo75 audits / mo
Pro$99/mo250 audits / mo

your worst-converting page is fixable. find out why it’s leaking.

Install free, 5 audits on us →

Free tier is free forever. No credit card. Results in minutes.